Capchase, a recognized innovator in tech-driven vendor financing for B2B software and hardware providers, has officially acquired Vartana, one of the earliest platforms to bring a modern approach to vendor financing. This move solidifies Capchase’s leadership in the industry, giving it the tools and reach to provide businesses with easier access to working capital and to speed up sales cycles in a sector that’s long been hampered by outdated, manual processes.
The Big Hurdles for B2B Companies
Many B2B businesses today are grappling with three persistent challenges:
- A significant chunk of their revenue is locked up in installment plans or lengthy contracts, making it tough to quickly reinvest in their products, inventory, or overall growth.
- Sales teams are under pressure to close more deals at a faster pace, but buyers are increasingly asking for flexible payment terms and financing options that don’t disrupt the buying experience.
- Finance departments are left to juggle complex billing, collections, and accounts receivable workflows, often using limited tools and dealing with friction between teams.
Despite these shifting needs, traditional vendor financing solutions haven’t evolved to keep up.
Miguel Fernandez, Capchase’s CEO and Co-founder, put it simply: “The old ways of financing were built for a different time. Capchase and Vartana have created the kind of software backbone this industry has needed for years. By joining forces, we can offer B2B vendors faster approvals—sometimes even before an offer reaches the buyer—along with deeper integrations and automated tools that finally keep pace with today’s sales and finance teams.”
Capchase Bringing Technology to a Stagnant Industry
For years, vendor and equipment financing have relied on slow, paper-heavy processes. Capchase and Vartana took a different route, building end-to-end platforms powered by APIs and artificial intelligence. These systems plug directly into sales workflows and CRMs, automating everything from credit checks to the creation of tailored financing offers.
This acquisition couldn’t have come at a better time. Vendor and equipment financing is a massive $1.3 trillion market that’s overdue for a digital overhaul. Even small improvements in technology can unlock billions in value, and the pace of change is only picking up.
Today’s B2B buyers want financing options built right into their purchase experience, and they expect the process to be fully digital. Industry experts from The Alta Group and the Equipment Leasing and Financing Association (ELFA) have identified AI-powered integrations and digital workflows as the top trend shaping vendor and equipment finance for 2025. With rising interest rates and tighter lending from banks, vendors are actively seeking more flexible, tech-enabled financing solutions.
Complex vendor financing processes are ripe for digitization, and tech-first companies like Capchase are well-positioned to replace traditional lenders still stuck in the era of paperwork. The timing for Capchase and Vartana to join forces and lead this transformation couldn’t be better.
What Capchase Now Offers
- Embedded “Pay Later” options within CRMs and sales systems
- White-labeled captive financing programs for vendors
- Instant approvals and underwriting in minutes, not days
- Integrated notifications and support in platforms like Salesforce, HubSpot, Slack, and Teams
This is exactly what finance leaders have been asking for: speed, transparency, and control—all wrapped up in a straightforward, modern package.
As Fernandez noted, “We’ve heard directly from businesses using vendor financing for years. They want deal approvals before a sales rep even sends the offer. They want financing built into the tools they already use. And they want all this without sacrificing revenue or slowing down their teams.”
Driving the Next Chapter of Growth
This acquisition marks a major step forward for Capchase, deepening its competitive edge and accelerating its growth. With shared investments in AI, embedded infrastructure, and dynamic data models, the combined company is set to expand its reach, especially in areas like:
- Cybersecurity and enterprise SaaS
- Hardware and capital equipment sales
- Multi-vendor marketplaces and managed service provider (MSP) sales channels
Kush Kella, CEO and Co-founder of Vartana, shared his excitement: “We’ve shown that a tech-first approach to vendor financing really works. Capchase shares our focus on great product design and empowering vendors. Together, we’ll set a new standard for what this industry can achieve.”
The merged company is built to scale and ready for further innovation, opening up new opportunities for partnerships and product expansion. Together, Capchase and Vartana now support thousands of businesses and finance hundreds of millions of dollars each year—with plenty of room to grow.
Adam Bain, General Partner at 01A, summed it up: “Capchase is building the future of vendor financing by removing delays and bottlenecks, so vendors can close deals and grow faster. I’m proud to support them as they push the industry forward.”
The Future: Embedded, Automated, and Instant Financing
Capchase is scaling quickly to keep up with demand from customers, investors, and partners. Thanks to its relentless focus on product innovation and customer support, the company is leading the charge to help businesses turn booked revenue into growth capital—faster and more efficiently than ever before.
As Przemek Gotfryd, Capchase’s COO and Co-founder, put it, “This is a major leap forward for Capchase. We’re building the financial engine that helps B2B companies boost sales and grow order values, and we’re ready to lead the next wave of change in this industry.”