Adyen, a global financial technology platform that serves top businesses, has unveiled a strategic alliance with Adobe Commerce. This partnership seeks to revolutionize online and offline payment solutions for large-scale merchants on Adobe Commerce, enabling adaptable payment experiences across different channels and global markets.
Adyen Eyeing Improved Payment Integration
The collaboration enables Adobe Commerce clients to broaden their payment methods using Adyen’s unified commerce solution. By combining online and offline payments, businesses can gain a holistic understanding of customer transactions, resulting in improved payment success rates, better fraud prevention, and the ability to reward loyal customers.
“Today’s enterprise merchants must link their data with tailored customer experiences to surpass shopper expectations online and in-store,” stated Kyle Jenke, Vice President and Global Head of Partnerships at Adyen. “This collaboration merges Adobe’s digital experience, commerce, content, and analytics prowess with our global payments and expertise to drive the expansion of enterprise merchants globally.”
Meanwhile, BT Group’s digital and startup incubation arm, Etc., has teamed up with Adyen to launch a solution for small businesses. This joint effort focuses on enabling in-person contactless payments through Tap to Pay on iPhone. By simplifying the payment procedure for small businesses, they can now receive payments through different channels such as physical debit and credit cards, Apple Pay, and various digital wallets.
This Partnership Brings In Enterprise Merchants Advanced Tools
One of the main benefits of this partnership is that it empowers enterprise merchants to leverage Adyen’s range of tools. These include top-notch checkout methods, strong fraud protection, optimization tools for conversion, and valuable data analysis. These resources help merchants create engaging customer experiences that are seamless, fostering customer engagement and loyalty.
Adobe Commerce is broadening our ecosystem to assist global omnichannel enterprises, as stated by Jason Knell, Senior Director of Content and Commerce Partnerships at Adobe. He mentioned that in collaboration with Adyen, they can offer adaptable and scalable payment options to customers worldwide.
About Adyen
Adyen, a Dutch payment company known as an acquiring bank, has become a significant player in the global payments industry. Providing a comprehensive platform for e-commerce, mobile, and point-of-sale payments, Adyen serves businesses seeking growth and expansion across various markets.
Their innovative method of enabling smooth transactions improves customer experience and helps merchants with informed decisions by providing access to valuable insights. This feature makes Adyen a crucial partner for businesses aiming to streamline their payment operations and enhance financial management.
About Adobe Commerce
Adobe Commerce, previously known as Magento, stands out as a top digital commerce solution that empowers merchants and brands worldwide. It provides a strong platform with advanced features, meeting the varied requirements of B2B and B2C markets.
Following its acquisition by Adobe, the platform has improved its services by incorporating AI-powered features, enabling the development of scalable, multi-channel commerce experiences. This smooth integration with Adobe’s range of products enables businesses to utilize a complete ecosystem to create interactive and customized shopping experiences.