Barclays and the women’s professional basketball team from New York, New York Liberty, have announced the coming of a multi-season deal. Barclays will be the team’s official banking partner, and the jersey patch logo showcase on the team’s uniforms will begin in the 2024 WNBA season. This fact stands as a remarkable partnership and meaningfully one of the most substantial sponsorship investments in the Liberty, whereby both shades show passion for women’s empowerment in and outside the field of play.
Barclays’ stake in the New York Liberty will be a major component of the company’s long-term collaboration with BSE Global—this athlete with the bank’s naming rights and sponsorship of the Brooklyn Nets. The agreement shows that Barclays is committed to women’s sports, as its role as title sponsor of Barclays Women’s Super League and Barclays Women’s Championship, the UK’s elite professional women’s soccer leagues, makes it evident. This goes without saying that the investment represents a major step forward in women’s sports in Great Britain.
Barclay’s celebration at the New York Stock Exchange Opening Bell
Representatives from both organizations will attend this morning’s NYSE bell-ringing ceremony to celebrate the new deal and parade the new patches on the team’s new jerseys.
The central element of this partnership is that its staff members are committed to helping the Brooklyn community. Together with visibility through hunting, Barclays will partner with the non-profit Good Shepherd Services’ Rebound Program. The project targets using basketball to strategically position the unemployed youth by providing vital employability and living skills.
Statement of New York Liberty CEO Keia Clarke
“This investment is another example of how women’s sports capture the hearts and minds of sports fans worldwide. Barclays’ commitment allows Liberty to continually grow our business and broaden our impact. Our community is the ultimate beneficiary here, and we look forward to working alongside Barclays to provide young New Yorkers with the opportunities to develop life skills, a shared sense of community, and self-confidence through basketball.”
The partnership that follows will be fruitful as it is announced during a season in which NY Liberty finished 32-8, which was their highest-ever season record in 2023. This year, the team won its first title of the 2023 WNBA Commissioner’s Cup. Besides, the club first appeared at the WNBA Finals in 21 years.