Broadridge Financial Solutions, Inc. recently acquired AdvisorTarget, a renowned company offering data products to asset management and wealth management firms. These products aim to improve digital marketing, sales, and engagement programs focused on financial advisors.
Broadridge To Offer Global Market Intelligence
Integrating AdvisorTarget’s advisor insights into Broadridge’s current data and analytics offerings will assist asset managers in targeting advisors more effectively and supporting their growth strategies.
Broadridge provides market intelligence services for asset managers, offering insights into retail and institutional fund distribution globally. The company gathers data through its exclusive business processes.
Blending quantitative and qualitative datasets with advisory solutions from industry experts enables asset managers to make strategic decisions, allocate resources effectively, and expedite growth.
Broadridge Head of Data’s Comment
Dan Cwenar, Head of Data and Analytics at Broadridge, mentioned that their clients stand to gain from a comprehensive, data-driven digital marketing and sales solution. This will enhance sales effectiveness, elevate customer experiences, and boost sales and revenue prospects. As distribution costs escalate, digital marketing initiatives are playing a pivotal role in enhancing engagement with advisors and uncovering lucrative opportunities for asset managers and other stakeholders.
The Acquisition Will Improve Data Capabilities
AdvisorTarget focuses on gathering advisor behavioral intent data to help asset managers pinpoint new advisor relationships that align with product strengths. DC Advisory acted as the dedicated financial advisor to Broadridge in this deal, with Broadhaven Capital Partners serving as the exclusive financial advisor to AdvisorTarget.
Duncan MacDonald-Korth, Founder and current Head of AdvisorTarget, stated: “This acquisition will not only fuel AdvisorTarget’s next growth phase and seamlessly align with Broadridge’s top-notch analytics services, but it will also resolve the advisor distribution puzzle for our clients. We are excited to collaborate in developing innovative solutions to boost growth for asset and wealth managers.”