At Money20/20 USA, Persona, a leader in identity verification technology, announced the launch of Persona Connect, a pioneering platform designed to help organisations securely share and reuse verified personal and business identity data. This innovation establishes the foundation for a consent-driven, trusted data exchange system that eliminates friction in onboarding, improves compliance readiness, and supports scalable business growth.
Solving the Fragmentation in Identity Verification
The identity verification ecosystem today faces fragmentation at multiple levels. Individuals often undergo repetitive verification checks for every new service, resulting in frustration and abandonment. Businesses lose valuable time and resources due to redundant processes, while regulators continue to stress the importance of secure data sharing to reduce financial risks. Responding to FinCEN’s recent guidance that encourages financial institutions to rely on shared information for fraud prevention and AML compliance, Persona developed Connect to bridge these gaps and make collaboration in identity verification both practical and secure.
Building Secure, Consent-Based Data Networks
Persona Connect allows organisations to create private, secure, and consent-based networks for exchanging verified KYC (Know Your Customer) and KYB (Know Your Business) data. Whether across cryptocurrency firms, traditional financial institutions, or digital marketplaces, the platform gives companies complete control over how data is shared and managed. Every transaction is driven by explicit user consent, ensuring that individuals remain fully informed and in control of their personal data. Rick Song, CEO and co-founder of Persona, explained, “The future of identity is collaborative. Verification should not slow innovation; it should empower it. Connect gives companies the tools to build trusted, consent-driven networks that balance user experience with compliance and security.”
Designed for Flexibility and Built on Trust
Unlike rigid global consortium models, Persona Connect offers unmatched flexibility, allowing each organisation to design its own network with customised sharing rules, re-verification timelines, and record-access policies. This ensures adaptability to diverse regulatory environments while maintaining user trust. Data from Persona reveals that between 25 and 35 percent of users abandon the KYC process when asked for ID and selfie verification. By enabling verified information reuse, Connect minimises repetitive checks and significantly reduces user drop-off. It also lays the groundwork for deeper collaboration, such as fraud signal sharing, which is currently being rolled out in early access.
Key Advantages of Persona Connect
Persona Connect brings several powerful advantages together. It transforms onboarding into a seamless experience by letting users reuse verified credentials across platforms. It helps organisations establish clear standards for identity data exchange and reverification, cutting down redundant checks and compliance overheads. Moreover, it keeps businesses audit-ready by offering access to verification records when needed, without compromising user privacy or consent.
Proven Success in Crypto, Expanding to New Frontiers
The crypto industry has already proven the value of collaborative identity solutions, serving as an ideal testing ground for Persona’s technology. The company has built strong partnerships with leading players such as Strike, BitGo, Bridge, Stellar, and Ripple, helping them achieve compliance while maintaining fast, user-friendly onboarding. With the introduction of Persona Connect, these organisations can further streamline onboarding and strengthen alignment with crypto’s founding principles of speed, transparency, and accessibility. Early adopters like BitGo and CoinFlow are already preparing to deploy Connect within their ecosystems.
Experience Persona Connect at Money20/20 USA
Persona will showcase Connect at Money20/20 USA in Las Vegas from October 27 to 30, 2025, offering attendees a firsthand lookPersona launches Connect at Money20/20 USA, enabling secure, consent-based sharing of verified identity data to boost compliance and reduce onboarding friction. at how secure data-sharing networks can reduce friction, enhance compliance, and scale trust across industries.
In essence, Persona Connect transforms identity verification from a procedural barrier into a powerful enabler of collaboration. It unites businesses under a shared foundation of trust, empowers users with control, and lays the groundwork for a more connected and compliant digital future.